Expert Graphic Designer with 30 Years Experience

Laney has spent more than three decades turning ideas into eye-catching visuals. Since launching her freelance career in 1999, she’s crafted everything from brochures and proposals to presentations and marketing campaigns for construction, environmental, and architectural firms.

Her roots run through the fast-paced world of newspaper design, where for eight years she brought ads, special-section magazines, sales flyers, and web banners to life. Whether preflighting camera-ready files, laying out The Bugle, or animating web ads, she thrived on juggling deadlines and helping creative teams deliver polished work on time.

She’s also collaborated with multinational companies to design sleek, professional reports that make complex data shine.

Laney later brought her skills to Pacific Crest Building Products, where she designed and launched digital marketing campaigns that boosted online inquiries by 25%. She managed the Shopify storefront, optimized product listings, and enhanced website usability. Her work included producing graphics for packaging, installation guides, social channels, and marketing materials, as well as creating engaging email newsletters. She also represented the company at trade shows and networking events, strengthening its brand presence.

When she isn’t shaping pixels and pages, Laney trades her mouse for a hammer or garden spade. She loves carpentry and landscaping, and is happiest outdoors—camping, hiking, geocaching, or capturing the world through her camera lens.