Laney is a creative professional with over 20 years of experience in graphic design, marketing, and digital media. She began developing her creative expertise in the early 2000s, building on a foundation in administration that gave her the precision, organization, and attention to detail that now define her design work.
Throughout her career, Laney has produced impactful marketing materials, branding packages, packaging, installation instructions, trade-show graphics, and digital campaigns that elevate brand visibility and strengthen customer engagement. She has also contributed to winning multi-million-dollar projects by designing proposals for architectural, environmental, and construction firms competing in both the private and public sectors.
Her professional journey includes serving as Lead Graphic Designer and Production Coordinator at The Durango Herald, where she created static and animated web ads, print campaigns, and special publications, and as Marketing/Graphic Designer with Pacific Crest Building Products, where she developed marketing strategies, collateral, and online initiatives. Highly skilled in Adobe Creative Suite, Microsoft Office, social media management, and digital advertising platforms, Laney thrives in creative and fast-paced environments.
Blending creativity with strategy, Laney brings a unique perspective to every project. Drawing from her administrative background, she excels at managing deadlines, collaborating across teams, and delivering polished, innovative results. Known for her adaptability, collaborative spirit, and keen eye for detail, she thrives on creating designs that inform, inspire, and engage.